Grow faster. Scale smarter. Operate better.
Drive profitable growth with sharper strategy, leaner operations and smarter marketing — delivered through projects, workshops or fractional leadership.
We help ambitious UK SMEs remove friction, sharpen focus and build momentum — so your business grows with pace and confidence.
Is Roboro Right For You?
The right partner for those seeking progress, not paperwork.
A strong fit for ambitious SMEs, typically turning over £2M – £35M, led by founders or established leadership teams ready for their next stage of growth.
Often at a turning point — scaling fast, shifting direction, growing without enough margin, or tackling complexity across teams and systems.
Designed for those wanting clarity, structure and delivery that drives measurable progress — without bloated reports or unnecessary cost.
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Helping founders and leadership teams solve growth, marketing and operational challenges — bringing clarity and focus whether scaling, stuck or shifting direction.
Growth plans and go-to-market strategies rebuilt for clarity and impact
Ecommerce, CRM and digital performance optimised
Profitability improved through smarter structure and spend
Teams aligned and delivery unblocked
Operations streamlined and ways of working strengthened
Senior-level input through retained or fractional leadership.
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Support is always tailored — whether that means strategic guidance to clarify direction, practical help to cut through the noise, or hands-on delivery to unblock progress and get things done.
Every engagement combines thoughtful questions, straight answers and practical action that moves your business forward. This typically includes:
Face-to-face sessions to build trust, clarity and momentum
A blend of in-person and remote working to suit the business and the challenge
Flexible input shaped around projects, workshops or embedded fractional leadership
Practical delivery focused on measurable progress – not just plans on paper.
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Clear focus. Smarter operations. Better results. Growth delivered through strategic input, sharper execution, and a more effective team — all without the full-time cost.
Make confident decisions with clarity
Increase profit through smarter operations, structure and spend
Improve CRM and digital performance
Turn your website into a high-performing sales channel
Find the right customers and keep them
Align your team around what matters
Access senior input without the commitment of a full-time hire.
Free Growth Workshop
Clarity. Alignment. A practical action plan.
Includes:
✔ 30-minute intro call
✔ Half-day leadership workshop
✔ Tailored written recommendations
All at no cost. Ready to move forward? Let’s get started.
Services
Growth Strategy & Positioning
Helping you define where to play and how to win. Aligning growth plans, and go-to-market strategies with your commercial goals.
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Growth and mid-term business planning
Business model and value proposition review
Go-to-market and channel strategies (B2B, B2C, or hybrid).
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Aligns leadership around a clear growth plan
Sharpens your value proposition
Builds scalable routes to market.
Marketing & Digital Performance
From strategy to systems, helping you attract, convert and retain the right customers. Focusing on real results, not vanity metrics.
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Sales and marketing effectiveness audits
Ecommerce and CRM performance uplift
Customer acquisition, retention and lifetime value optimisation.
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Higher conversion and repeat rates
Stronger customer quality and targeting
Smarter use of data and automation
Improves marketing ROI and digital performance.
Operational Excellence & Scale
Strengthening the operational backbone of your business. Streamlining how things get done, and preparing your to scale.
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Operational audits and performance improvement
Process mapping, simplification and prioritisation
Scalability and readiness assessments
Cost structure and margin optimisation.
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Reduces friction, duplication and delivery delays
Frees up time, budget and headspace for growth
Builds a more scalable, resilient operation
Gives clearer visibility to make better decisions.
Fractional & Retained Support
Strategic leadership and delivery support without the full-time commitment. Ideal for transitions, scaling or bottlenecks.
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Strategic advisory or embedded leadership
Help with planning, prioritisation or transformation
Workshops to align or accelerate your teams
Ongoing retained support.
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Brings clarity and structure to change
Aligns people, processes and platforms
Unlocks capability and capacity across teams.
+18% increase in profit margin for a D2C health brand.
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3-year growth plan aligned across board and senior team in < 6 weeks.
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22% boost in ecommerce conversion through UX and automation.
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6-month project to in-house marketing and improve ROI by 40%.
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+18% increase in profit margin for a D2C health brand. • 3-year growth plan aligned across board and senior team in < 6 weeks. • 22% boost in ecommerce conversion through UX and automation. • 6-month project to in-house marketing and improve ROI by 40%. •
‘Roboro’ means to strengthen or reinforce and that’s exactly what I do. I bring clarity, focus and momentum to help your business grow stronger.
More Than Strategy… I Can Help You Deliver
Most consultants stop at the plan. I can go further, rolling up my sleeves to help make it happen.
I founded Roboro to combine strategic expertise with hands-on delivery to help businesses unlock lasting commercial growth. With 25+ years’ experience across B2B and B2C, I’ve worked across ecommerce, health, tech and manufacturing, leading strategy, operations and marketing. I know what it takes to build, fix and grow.
That includes growing businesses of my own, alongside senior in-house and agency roles leading brand turnarounds, digital overhauls, international expansion and operational restructures.
Here’s how one MD described working together…
“Kevin brought much-needed structure to our growth plans. He challenged our thinking and helped us align the whole team around a clear direction.”
Jess, Managing Director (B2C Retail)
Kev Smith, Founder
What Drives Me
“I believe businesses grow best with clarity, energy and honesty at the core. I’m here to help cut through the noise, focus on what matters, and keep things moving without fluff, ego or endless theory. I won’t pretend to have all the answers, but I’ll ask the right questions, challenge gently, and help make sense of the hard stuff.”
“It’s not about sell you something you don’t need. The goal is simply to help you move forward with clarity and confidence.”
Clarity Starts With a Conversation
Most clients have a clear goal (more customers, better retention, smoother operations) but aren’t always sure how to get there. That’s where I come in.
Based in the South of England? I offer a free 30-minute intro call for UK founders and leadership teams looking for support across strategy, operations and marketing.
If it makes sense, we can follow up with a half-day working session – informal, collaborative, and focused on diagnosing what’s going on. You’ll then receive a written recommendation with my view on the next steps. Both are also free – my way of investing in you.
FAQs
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It depends on the type of support you need and my current availability. If it's urgent, we’ll explore short-term steps to get things moving.
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Both. The approach is tailored to your needs, though face-to-face sessions early on often help create clarity and build momentum.
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Yes. Many clients retain on a fractional basis for continuity, strategic input or delivery support.
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The intro call, half-day session and written recommendation are free. Most ongoing engagements range from £2,000 to £6,000 a month, depending on scope and involvement. No fluff. No surprises. Just proportionate value.
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There’s no hard sell. The written recommendation is yours to keep, and the goal is to help you move forward.